4.19.2013 The Baldwin Motion Supercars Guys Talk Shop: Marty Schorr and Joel Rosen
It’s a Friday Night Car Show at Far Out Radio! Our guests are Marty Schorr and Joel Rosen. Marty is the former editor of CARS Magazine, founder of VETTE Magazine, editor and chief of CarGuychronicles.com, and owns PMPR, an automotive public relations business. Joel Rosen is the former owner of Motion Performance and currently owns and runs Motion Models, a world renown scale military model company.
Back in the ‘60s, Marty Schorr was the editor of CARS Magazine and Joel Rosen was the owner of Motion Performance. Schorr and Rosen became friends and Motion Performance was CARS Magazine’s “special projects” shop. The two creative guys came up with a Chevy supercar concept, not unlike Carroll Shelby’s Ford Shelby Mustangs, only at a local level.
Baldwin Chevrolet was a local Mom & Pop Chevy dealership on Long Island. Schorr and Rosen pitched the concept of offering supercar versions of new Chevy muscle cars purchased through Baldwin Chevrolet. Rosen designed a near-bullet-proof parts package and took care of the assembly. The team created the Baldwin Motion “look” and Schorr took care of the branding, advertising, catalogs, and PR.
Rosen spun the wrenches and Schorr spun the spin. The cars had drop-dead, in-your-face aggressive good looks to go with their ground-pounding performance – all with a 100% Chevy warrantee!
The guys created a legend that still being talked about 45 years later! Survivor Baldwin Motion Supercars are today VERY valuable.
Much has been written about the Baldwin Motion experience. During this show, you get to hear the story from the guys that made it happen – Marty Schorr and Joel “Mr. Motion” Rosen. Nuff said!
Marty Schorr was with us on January 24, 2013 to talk about his career in the car magazine business, HERE.
Marty Schorr’s websites:
The latest incarnation of the Baldwin Motion Camaro Supercar:
K. Scott Teeters’ Baldwin Motion fan site:
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